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  • Writer's pictureZhenspace

Benefits and advice on getting started with creative direction

In our previous article, we have shown the power of creative direction in transforming the space and overall project outlook. This has also lead to the question where many have been asking is how to get started with creative direction for their next photoshoot.

There is no doubt that a proper creative direction will turn the outlook of a ordinary project into extraordinary project. While you are enhancing your viewer's experience, you are also enhancing your brand value and presence at the same time. Essentially killing two birds with one stone or in your case with just one project marketing. A good creative direction will be able to help you deliver the story and narrative of your design better making your story richer and better connected to your viewer. When done correctly and consistently, this lifestyle choice will broadcast a clear benchmark that speaks the voice of your brand's culture.

Now that we have discussed about the power and benefits of creative direction, we will further discuss on the advice on getting started with creative directions in the following section. Hopefully it will be able to assist and smoothen your journey of transitioning into this new workflow. Trust us, your journey will only get better here.

From our experience, we can't stress how important it is in engaging a true professional with proven track record of managing projects of similar size and complexity. There have been enough times where clients have come to us and told us how screwed up their project has been from the previous photoshoot. Therefore to us, track record is a key. Practicing open communication and aligning your expectation is also crucial in ensuring the professionals understand the project narrative and the ideas that you want to be delivered.

As every project is unique on its own, it is almost impossible to benchmark or replicate the style of your project with others. There is just so much that is thrown away when presenting your project in a way that works for others. The key here is to understand the benefits and value that experts deliver to you although it might be different from what others are presenting. We understand being different is scary but that is also what makes you stand out.

Engaging with a professional that is well versed with such workflow will ensure higher success rate in your projects. Since you will be spending your money on photographing it anyway. Why settle for less than a dedicated team to get the best on your return of investment? Remember, in some places you will only get one chance to photograph it and we are pretty sure you do not want to throw it away.

Every successful project starts with a discussion process. There has never been a project that we start off without an initial discussion or pre-scout to the location. Simply put it in a way of introduction, we need to understand your project to photograph it at its best. Some project might appear better during dusk, some might need sun from the noon, etc. So an access to final decision makers during the discussion will save time and money meanwhile providing an optimal result.

Last but not least, something that is often overlooked or is not obvious until you have engaged them. Find professionals who is capable of delivering an entire programme from helping you with the concept to execution and final delivery. This will pretty much guarantee that your vision is delivered and achieved.

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